esrp client Southwest Spirits Shines in Midst of Pandemic

When hand sanitizer started disappearing from store shelves, the maker of Nue Vodka in Dallas started getting calls from people who saw a huge opportunity in the coronavirus pandemic.

Most of those calls were from profiteers seeking enormous profits by converting alcohol to sanitizer and selling it at inflated prices.

The Dallas distillery, however, saw an opportunity to help. The company worked with state and local officials in Dallas County to produce 25 tons of hand sanitizer, bottled and in bulk, to donate to local first responders and health care workers.

Southwest Spirits and Wine, which makes Nue Vodka and other brands, had 330-gallon containers of its hand sanitizer delivered to a Dallas warehouse on West Davis Street and other locations being used as refill stations for those on the front lines of the COVID-19 crisis.

Read More